Dubai, UAE – Dominic Arel has joined United Hospitality Management (UHM) as Vice President of Operations for the Middle East. The appointment marks a key step in UHM’s fast-growing regional strategy. The company plans to expand its portfolio to 100 business units by 2030.
Driving UHM’s Regional Growth
In this new role, Dominic Arel will lead hotel integrations, strengthen operations, and improve guest experiences. He will also focus on performance, profitability, and consistent brand standards. With his leadership, UHM aims to boost efficiency and enhance its reputation across the region.
Klaus Assmann, COO for UHM in the Middle East, India, and Southeast Asia, said, “Dominic’s track record in achieving results speaks for itself. His operational discipline and strong leadership will help us grow faster and smarter.”
Moreover, Arel’s appointment aligns with UHM’s vision to combine rapid expansion with operational excellence. The company wants every property to meet global benchmarks while ensuring high-quality guest service.
A Veteran of Global Hospitality
With nearly three decades of experience, Dominic Arel brings a deep understanding of luxury hospitality. Before joining UHM, he was General Manager at Fairmont The Palm, where he achieved record financial results. Earlier, he also managed Swissôtel Al Ghurair & Swissôtel Living Al Ghurair in Dubai, Alwadi Hotel Doha – MGallery by Sofitel in Qatar, and Sofitel Lisbon Liberdade in Portugal.
“I’m truly excited to begin this new journey,” said Arel. “The Middle East is one of the most dynamic markets globally. I look forward to building strong teams, improving performance, and creating memorable guest experiences.”
Strengthening UHM’s Global Presence
Arel holds a College Diploma in Hotel Management from the Institut de Tourisme et d’Hôtellerie du Québec and an Advanced Certificate in HR Management from the University of Montréal. He has also completed advanced management programs at ESSEC Paris and eCornell. These programs, he says, shaped his leadership philosophy and strategic mindset.
Today, United Hospitality Management operates more than 3,600 keys across 15 hotels, resorts, and branded residences. The group also manages over 60 F&B venues across Europe and the Middle East. Furthermore, it partners with world-class brands such as Marriott International, Accor, IHG, Hyatt, Wyndham, and Yotel.
With Dominic Arel at the helm of Middle East operations, UHM is ready to scale new heights. The company remains focused on innovation, service excellence, and sustainable expansion as it strengthens its global presence.
