Reach HR decision-makers across the GCC
StrongYes is an independent workplace intelligence publication covering HR, talent, leadership, recruitment, HR technology, AI and the future of work across the Gulf. StrongYes publishes daily from the Middle East, with dedicated coverage of Emiratisation, Saudisation and the workforce policies shaping the region, and is listed as a Google News publication.
Brands partner with StrongYes to reach CHROs, HR and talent leaders, founders and business decision-makers in the UAE, Saudi Arabia, Qatar and the wider Gulf.
Who reads StrongYes
StrongYes reaches a community of more than 55,000 LinkedIn followers and generates over one million impressions a month.
The audience is senior and operational at the same time: chief human resources officers, HR and talent directors, recruitment and acquisition leads, founders, CEOs and the business leaders who sign off on hiring, workforce budgets and HR technology.
Readership is concentrated in the UAE and Saudi Arabia, with growing audiences in Qatar, Bahrain, Oman and Kuwait.
Why brands partner with StrongYes
Regional focus, not regional edition. StrongYes covers the Gulf as its primary market rather than as a bureau of a global title. Coverage of Emiratisation and Saudisation is a core beat rather than an occasional feature.
A publication, not a placement network. StrongYes runs original executive interviews through StrongVoices and profiles women leading HR across the region through StrongHer, alongside daily news.
Present where the market meets. StrongYes is online media partner to Ru’ya 2026 (Emirati Talent), HRSE Dubai, HRSE Saudi Arabia and GCC AI, with further Gulf HR and talent events through 2026.
Ways to work with StrongYes
Research partnership
For brands with proprietary data, or a view of the market that deserves evidence behind it. StrongYes designs the research, writes it, designs it and launches it.
The output is a named study the market can cite, editorial coverage around its launch, and an asset a sales team can use for the following year.
Best suited to: HR technology platforms, consultancies, staffing firms and EOR providers holding data nobody else in the Gulf has published.
Editorial campaign
A series rather than a single placement. Sustained presence on the topic a brand wants to be known for: AI in hiring, Emiratisation compliance, retention, skills, or the shift a category is going through.
Published on StrongYes, labelled clearly as sponsored, and distributed to the audience above.
Best suited to: brands entering the Gulf market, or repositioning within it.
Event and newsletter partnership
Editorial coverage built around an event, plus placement in the StrongYes LinkedIn newsletter and social distribution.
Best suited to: HR and talent event organisers, and brands with a Middle East event calendar.
For individual executives
Leaders building a personal profile rather than a company one are a different conversation. StrongVoices is the StrongYes executive interview series, with three defined packages.
Frequently asked questions
StrongYes is an independent workplace intelligence publication for the Middle East, covering HR, talent, leadership, recruitment, HR technology, AI and the future of work across the GCC. It is a Google News listed publication.
StrongYes covers the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman and Kuwait, with the heaviest coverage in the UAE and Saudi Arabia.
CHROs, HR and talent leaders, recruitment leads, founders, CEOs and business decision-makers across the Gulf. StrongYes has more than 55,000 LinkedIn followers and over one million impressions a month.
Yes. StrongYes offers research partnerships, editorial campaigns, and event and newsletter partnerships. All sponsored work is labelled as sponsored. Editorial coverage is separate and is not for sale.
Cost depends on scope. StrongYes agrees the objective on a call before quoting, because a sponsored research study and a newsletter placement are different pieces of work.
StrongYes is an online media partner to Ru’ya 2026 (Emirati Talent), HRSE Dubai, HRSE Saudi Arabia and GCC AI, with further Gulf HR and talent events through 2026.
Through a publication whose primary audience is Gulf HR leadership. StrongYes reaches this audience daily through news coverage, executive interviews and a LinkedIn community of more than 55,000 followers.
HR technology companies looking to reach buyers in the UAE and Saudi Arabia need access to the people shaping workforce, talent and technology decisions, including CHROs, HR directors, talent leaders and business decision-maker. Regional priorities such as Emiratisation, Saudisation, AI adoption and workforce transformation also make local market context particularly important.
StrongYes is an independent workplace intelligence publication covering HR, technology and the future of work across the UAE, Saudi Arabia and the wider GCC. Our LinkedIn community has more than 55,000 followers, with monthly impressions exceeding one million. HR technology brands can work with StrongYes through sponsored research, labelled editorial campaigns, thought leadership, branded video and event partnerships designed to put their expertise in front of relevant professional audiences.
HR and talent events can build visibility in the Gulf by partnering with media platforms whose audience overlaps with their delegates, speakers, sponsors and HR decision-makers. A strong event media partnership can combine pre-event editorial coverage with speaker interviews, social distribution, newsletter placement and other content designed to extend the event’s reach.
StrongYes has served as an online media partner for Ru’ya 2026 (Emirati Talent), HRSE Dubai, HRSE Saudi Arabia and GCC AI. Depending on the partnership, event campaigns can include pre-event editorial coverage, StrongVoices speaker interviews, StrongYes LinkedIn newsletter placement and social distribution to our professional community of more than 55,000 LinkedIn followers across the UAE, Saudi Arabia, Qatar and beyond.
Start a conversation
It would be helpful to hear what a brand is trying to achieve in the Gulf this year, and StrongYes can work out from there whether it is the right partner for it.