Sushma Rath has been appointed Commercial Director, UAE at Newxel, where she will lead the company’s UAE business, market strategy, enterprise partnerships and commercial expansion.
Rath took up the role in October 2026, according to her professional profile. She will work with CTOs, CIOs and technology leaders across the UAE to build and scale engineering teams globally.
Sushma Rath brings HR, recruitment and enterprise sales experience
Rath brings more than a decade of experience across human resources, recruitment, workforce solutions and enterprise sales.
Before joining Newxel, Rath spent more than three years at Naukrigulf as Senior Regional Manager, Large Enterprise. She held the role from April 2023 to September 2026 and was based in Dubai.
At Naukrigulf, Rath focused on enterprise revenue growth across UAE markets. Her responsibilities included new business acquisition, consultative selling, executive relationships and complex B2B sales cycles.
She also managed sales engagements involving CHROs, CIOs, procurement teams, finance functions and business leaders. During her tenure, she increased revenue contribution by 20% year on year through enterprise growth initiatives and solution expansion.
Earlier, Rath was Senior Sales Manager, Recruitment & Outsourcing, GCC & MENA Region at TASC Outsourcing. She held the position from January 2021 to April 2023.
At TASC Outsourcing, Rath focused on new client acquisition, revenue growth and workforce solutions across GCC markets. She acquired more than 25 enterprise clients and helped onboard more than 327 employees across multiple business functions.
Newxel role focuses on UAE technology partnerships
At Newxel, Rath is responsible for building technology and talent partnerships across the UAE.
Her profile states that she is building the company’s UAE business from the ground up. The role includes developing relationships with CTOs, CIOs and technology leaders across the region.
Rath will also support technology companies hiring and scaling teams across Europe, the US and other global markets. The model covers individual specialists as well as dedicated teams.
Her remit also includes market strategy, enterprise partnerships and commercial growth in the UAE.
The appointment brings together Rath’s earlier experience in HR and recruitment with her more recent focus on enterprise technology sales. That career path includes roles across workforce solutions, recruitment and commercial development.
Career spans recruitment, HR and commercial leadership
Rath began her career in HR at Reliance MediaWorks, where she joined as an HR executive in June 2010. She later moved into an Assistant Manager, HRBP role after receiving two promotions.
She subsequently worked as an HR Business Partner at Sahara India, supporting three divisions. Her responsibilities included talent acquisition, organisation structure planning, recruitment, employee relations, engagement and retention.
Rath then moved into recruitment with Dewan Consultants in the UAE. As Senior Recruitment Specialist, she helped launch a permanent staffing division for existing enterprise accounts and managed search mandates, client relationships and revenue targets.
At TeamLease Services, Rath became Sales & Operations Manager for Technology & Services. She built the services vertical and expanded it into sectors including education, e-commerce, IT services, fintech, technology, travel, real estate, retail and logistics.
She later moved into national sales leadership at PERSOLKELLY. There, Rath established the media business in Mumbai and added 35 new clients, with business potential of more than 1,000 positions.
Education
Rath holds a PGDM from Symbiosis Institute of Management Studies, completed between 2009 and 2011. She also holds a Bachelor of Science degree from the University of Mumbai, completed between 2004 and 2007.
Her profile identifies strategic partnerships, business strategy and large account sales as her core strengths.
At Newxel, those capabilities now sit within a UAE mandate focused on technology partnerships, commercial growth and the expansion of engineering teams across global markets.
