HITEK AI, part of Farnek, has expanded its service portfolio in Saudi Arabia by introducing sustainability and ESG consultancy. The move follows the launch of its regional office in Riyadh earlier this year. It signals a deeper, long-term commitment to the Kingdom’s fast-evolving green economy.
Strategic Expansion Aligned with Vision 2030 and Net Zero 2060
The expansion directly supports Saudi Vision 2030 and the country’s Net Zero 2060 target. These national priorities are pushing organisations to shift from compliance-led sustainability to measurable performance outcomes.
As a result, HITEK AI aims to help businesses reduce carbon emissions, improve ESG maturity, and align with global sustainability frameworks. The company combines advisory expertise with digital tools to deliver measurable and auditable results.
From ESG Strategy to Real-World Execution
Unlike traditional consultancy models, HITEK AI focuses on execution. It bridges the gap between sustainability planning and on-ground implementation.
Javeria Aijaz, Managing Director of HITEK AI, said the company integrates consultancy-led services with digital optimisation tools. This approach enables organisations to manage carbon reduction, ESG reporting, and resource efficiency in a structured way.
Moreover, the model builds on Farnek’s strong sustainability track record across sectors such as hospitality, aviation, and infrastructure. It reflects a broader shift where companies now prioritise performance optimisation over basic compliance.
Data-Driven Tools to Deliver Measurable Outcomes
HITEK AI brings a suite of proprietary tools designed to track and improve sustainability metrics. These include:
- Hotel Optimizer for energy, water, and waste performance in hospitality assets
- CarbonTek for emissions tracking, reduction planning, and ESG reporting
- Wastek for waste analytics, diversion tracking, and circular economy optimisation
In addition, organisations gain access to ESG dashboards, KPI monitoring systems, and certification support such as Green Globe for tourism assets.
Tangible Impact on Cost, Efficiency, and ESG Performance
HITEK AI expects its solutions to deliver clear operational and environmental gains. For instance, companies can reduce carbon emissions by up to 10% through data-driven interventions. Similarly, energy consumption can drop by as much as 20% with audits and continuous monitoring.
Waste management also improves significantly. Structured systems and digital tracking can help organisations achieve diversion rates exceeding 40%.
Furthermore, businesses benefit from lower utility costs, improved ESG reporting accuracy, and stronger investor confidence. These outcomes are supported by verifiable data aligned with global frameworks.
Empowering Organisations for Long-Term Sustainability
Muna Al Nahdi, Director of Sustainability & Consultancy at Farnek, emphasised capability building as a core focus.
She noted that HITEK AI not only advises clients but also equips them with the tools and skills needed for long-term transformation. Through hands-on engagement and structured guidance, organisations can take ownership of their sustainability journey.
Consequently, the company’s approach ensures a shift from intent to measurable impact, helping businesses embed sustainability into daily operations.
About HITEK AI and Farnek
HITEK AI leverages AI, IoT, and cloud technologies to deliver advanced digital facility management solutions. As part of Farnek Group, it supports organisations in achieving operational efficiency and sustainable growth.
Founded in 1980, Farnek is a leading UAE-based facilities management company. With over 12,000 employees, it serves sectors including aviation, hospitality, banking, retail, and government.
