AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East. The newly created role reflects the company’s push to strengthen its presence across key global markets.
Nakad will lead growth strategy, regional operations, and partnerships across Western Europe and the Middle East. Her appointment also supports AppsFlyer’s broader goal to accelerate its omni-channel and data collaboration capabilities.
The company positions itself as a Modern Marketing Cloud that helps brands unify measurement, data collaboration, and marketing activation across complex digital ecosystems.
Veteran Marketing Leader with Global Experience
Nakad brings more than 18 years of experience in global marketing technology, partnerships, and business expansion. She has worked across multiple regions, including EMEA, APAC, and Latin America.
Before joining AppsFlyer, she held leadership roles at LiveRamp and Acxiom. During her tenure, she launched and scaled operations across more than 30 markets. She also played a key role in regional business transformations following corporate acquisitions. Her work included building partnerships with global brands such as TikTok, Coca-Cola, Disney, and L’Oréal.
Industry executives say such cross-regional expertise will be critical as marketing platforms adapt to rapidly evolving data and privacy environments.
Strengthening Partnerships in the Middle East
Nakad also brings strong regional experience in the Middle East. She previously led a strategic partnership with Majid Al Futtaim, one of the region’s leading retail and entertainment conglomerates.
That collaboration significantly expanded LiveRamp’s presence in the Middle East and strengthened data-driven marketing capabilities for regional brands. At AppsFlyer, Nakad will focus on building deeper partnerships while supporting customers in navigating complex marketing ecosystems.
Focus on Innovation and Scalable Marketing
AppsFlyer continues to invest in advanced marketing technologies, including data collaboration tools, deep linking capabilities, and AI-driven workflows. The company aims to help brands achieve unified and measurable marketing across channels. Executives believe integrated platforms will play a key role in improving marketing efficiency and transparency.
With Nakad leading Western Europe and Middle East operations, AppsFlyer expects to accelerate innovation and expand its footprint across both regions.
