The UAE Presidential Court has launched “Zayed”, an AI-powered spokesperson for its International Affairs Office. The new digital agent will share the office’s initiatives, priorities and international activities.
Named after the late Sheikh Zayed bin Sultan Al Nahyan, the UAE’s founding father, the AI agent reflects the country’s growing focus on artificial intelligence. It is also the first AI-powered spokesperson to operate at the Presidential Court level.
UAE adopts an AI-first approach to communications
Governments usually communicate through ministers, officials and media offices. However, the UAE is now testing a different model. It is introducing artificial intelligence into official communications.
The International Affairs Office said Zayed will deliver updates in a format that is dynamic, accessible and easy to understand. As a result, the office hopes to reach wider audiences and improve public engagement.
Moreover, the initiative supports the UAE’s goal of becoming a global leader in digital government services.
Focus on younger and digital-first audiences
A key objective of the project is to connect with younger generations. Today, many people consume information through digital platforms rather than traditional media.
Therefore, the office believes an AI spokesperson can help deliver information in a more relevant and engaging way. In addition, the technology can support faster communication across different channels.
Officials expect the platform to create new opportunities for public interaction while strengthening awareness of the office’s work.
International Affairs Office drives global partnerships
The International Affairs Office oversees strategic international projects. Its work focuses on diplomacy, science, research and global cooperation.
Furthermore, the office plays an important role in expanding the UAE’s international partnerships. It also helps strengthen the country’s soft power and global influence.
By introducing Zayed, the office aims to modernise its communications while maintaining a strong connection to national identity and values.
Launch supports UAE’s AI Strategy 2031
The initiative aligns with the UAE Strategy for Artificial Intelligence 2031. The national strategy aims to position the UAE as a leading centre for AI innovation and advanced technologies.
Meanwhile, government agencies across the country continue to increase their use of artificial intelligence. Many institutions now use AI tools to improve efficiency and service delivery.
As a result, AI is becoming a key part of the UAE’s long-term development plans.
Part of a wider government AI transformation
The launch comes during a period of rapid AI adoption across the public sector.
Last week, the UAE government directed 50 federal entities to launch agentic AI services within 90 days. These systems can perform tasks, manage workflows and complete multi-step processes with limited human input.
Unlike traditional chatbots, agentic AI can take action and execute tasks. Therefore, officials see the technology as a major step forward in government transformation.
The programme aims to introduce agentic AI across 50% of government sectors, services and operations within the next two years.
UAE strengthens its position as a global AI leader
The launch of Zayed highlights the UAE’s commitment to innovation. It also demonstrates how the country is integrating artificial intelligence into governance and public services.
Additionally, the government has established new AI-focused institutions and governance frameworks. It continues to invest heavily in emerging technologies.
With Zayed now serving as an AI spokesperson, the UAE is taking another step towards its vision of becoming a global leader in artificial intelligence and digital transformation.
