Abdulla Ebrahim Al Ahmed has taken up the role of Chairman and Managing Director at Help AG, part of etisalat UAE, according to his professional profile.
Al Ahmed has spent 28 years at etisalat UAE, holding senior positions across government relations, enterprise sales and business leadership. His background includes managing business customers across the UAE and overseeing sales, business development, product development and ICT services.
Abdulla Ebrahim Al Ahmed’s Leadership Experience
Before taking up the Help AG position, Al Ahmed served as Chief Government and VVIP Relations Officer at etisalat UAE, a role he began in January 2025. He also served as Senior Vice President of Government Sales from June 2014 to January 2025.
Earlier, Al Ahmed held senior enterprise sales and business positions. His responsibilities included leading enterprise sales operations, developing sales strategies and coordinating sales planning with financial planning.
His professional profile also highlights experience in managing complex ICT projects, improving sales processes and developing team capabilities. He led initiatives to introduce training programmes and share knowledge across enterprise sales teams.
Business Management and Commercial Experience
Al Ahmed’s profile describes 19 years of commercial and business experience in telecommunications and digital services. It also highlights his work in identifying business opportunities, improving efficiency and pursuing revenue and market share targets.
In his previous roles, he worked across marketing, sales, business development, product development, professional services, ICT and service delivery for business customers in the UAE.
Alongside his appointment at Help AG, Al Ahmed’s profile lists him as Chairman and Board Member at GlassHouse Türkiye, a position he began in August 2026. The listed responsibilities include corporate governance, executive decision-making and guidance on business initiatives and long-term objectives.
Education and Professional Background
Al Ahmed studied at UAE University between 1990 and 1996, according to his professional profile. The profile also records his participation in leadership and executive management training, seminars, workshops and conferences in the UAE and internationally.
His career at etisalat UAE spans several decades, with experience in enterprise sales and business management preceding his more recent government relations responsibilities.
The supplied profile does not detail Al Ahmed’s specific mandate, priorities or planned organisational changes at Help AG. Further information on the scope of his responsibilities in the new position has not been provided.
His appointment adds a leader with extensive telecommunications, commercial and enterprise management experience to Help AG’s senior leadership.
