Experia KSA has appointed Alaa Nofal as Sales Director in Saudi Arabia. Nofal took up the role in September 2026, with responsibility for sales strategy, business development and market expansion across the healthcare technology and medical imaging portfolio.
His remit covers both government and private healthcare sectors. He will also oversee strategic partnerships, key account management and commercial opportunities across the Saudi market.
Alaa Nofal brings medical technology sales experience
Nofal brings more than 20 years of experience in medical technology sales and commercial leadership. Before joining Experia KSA, he held a series of senior positions at Al Faisaliah Medical Systems, working with Philips cardiac solutions, digital health and ultrasound technologies.
His roles included Sales Manager for Philips Cardiac Solutions and Senior Business Line Manager for Philips Cardiac and Digital Health Solutions. He also served as Philips Cardiac Solutions Business Line Manager, Philips Cardiac Ultrasound Segment Manager and Philips Ultrasound Team Leader.
Across these positions, Nofal managed commercial strategy, sales performance, strategic accounts and market development. His responsibilities also included profit and loss management, complex tenders, pricing negotiations and partnerships with healthcare providers.
Earlier in his career, Nofal worked as a Sales Specialist at Arab Medical and Scientific Alliance in Jordan from 2005 to 2008. He holds a degree in Biomedical and Medical Engineering from The Hashemite University.
Experia KSA role covers sales and market expansion
At Experia KSA, Nofal’s responsibilities include developing commercial strategies for Philips Ultrasound and advanced healthcare solutions. He will also manage high-value opportunities and complex tenders, from initial development through execution.
The role involves building relationships with healthcare providers, government institutions, private hospitals and strategic partners. These relationships form part of the company’s approach to developing business opportunities across Saudi Arabia.
Nofal will also focus on team performance, customer engagement and market development. His remit connects sales leadership with account management, commercial planning and the development of healthcare-sector partnerships.
Commercial leadership across Saudi Arabia’s healthcare sector
Nofal’s previous experience spans cardiac imaging, digital health and medical technology sales. At Al Faisaliah Medical Systems, he managed Philips cardiac and digital health portfolios and led commercial activities across government and private healthcare.
His work included business planning, revenue and profitability management, tender negotiations and the introduction of new technologies. He also coordinated with clinical, service, finance, supply chain and marketing teams to support commercial delivery.
At Experia KSA, his responsibilities extend these areas into a sales leadership role covering healthcare technology and medical imaging. The company profile supplied for this appointment does not provide further details about Experia KSA’s wider business operations or its leadership strategy.
