Paramesh Pillai has been promoted to Director of Fixed Wireless at etisalat UAE. He assumed the role in October 2026, according to his professional profile.
Pillai will oversee the fixed wireless and home services portfolio. His responsibilities include product strategy, service innovation, commercial performance and profit and loss (P&L) management.
The appointment builds on his experience managing Etisalat’s home connectivity products. He previously led the company’s home fibre portfolio as Acting Head of Home Fiber.
Paramesh Pillai’s responsibilities as Director of Fixed Wireless
In his new position, Pillai holds full P&L responsibility for the fixed wireless product portfolio. He will oversee product strategy, process excellence and service bundle development.
His remit also covers product innovation and marketing programmes. In addition, he will support business growth through strategic input and operational oversight.
The role involves working with internal and external stakeholders. Pillai will also align the fixed and home wireless business with Etisalat’s home services objectives.
Commercial performance forms another part of his mandate. His responsibilities include subscriber growth, revenue, earnings before interest, taxes, depreciation and amortisation (EBITDA), sales, customer experience and churn.
The portfolio also tracks average revenue per user (ARPU), margins, quality of service and customer satisfaction.
Pillai brings extensive home connectivity experience
Pillai has worked with Etisalat for more than 11 years. His experience within the company spans product management, marketing and home connectivity services.
Before his promotion, he served as Acting Head of Home Fiber from October 2025 to September 2026. In that position, he led the home consumer fibre product portfolio.
He managed the product marketing team responsible for promotional offers across the UAE. He also developed pricing propositions to support subscriber acquisition and market share.
The position required close coordination with sales, regulatory, engineering, finance and other teams. Together, they developed and implemented go-to-market strategies for fibre products.
Earlier, Pillai spent more than seven years as Senior Manager of Product Marketing for eLife. From September 2018 to October 2025, he managed product roadmaps, marketing plans and revenue commitments across Etisalat’s home portfolio.
His work covered fixed broadband, fixed voice and IPTV services. He also contributed to bundled product propositions and cross-product promotions.
Between August 2017 and September 2018, Pillai worked as Product Manager for eLife. He managed product development, go-to-market activities and revenue commitments for home fibre products across the UAE.
Experience across telecoms and product marketing
Pillai brings more than 20 years of professional experience in strategic marketing and product management. His career includes roles across telecommunications, technology, manufacturing, retail and services.
Before joining Etisalat, he worked at Sify Technologies for six years. He served as Head of Products and Marketing Operations for India from January 2011 to July 2014.
He previously held the position of Senior Manager for Access Media at Sify. His responsibilities included product portfolio development, subscriber acquisition and revenue growth.
Pillai also worked at Reliance Communications as Product Manager for prepaid services. His portfolio covered mobile, fixed, value-added services and data cards.
Earlier in his career, he held positions at FCI and Honeywell. He began his professional career in brand management at MK Electric.
Pillai holds an MBA in Marketing from Bharathiar University. He also has a bachelor’s degree in Electronics and Communication Engineering from NI College of Engineering.
His background combines product strategy, pricing, marketing, business planning and revenue management. He has also managed teams responsible for commercial targets in competitive markets.
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