SAP has appointed Saqib Sabah as Managing Director, Growth Market Units MEA, giving him responsibility for driving the company’s growth market strategy across the Middle East and Africa. The role includes a focus on commercial expansion, customer innovation and growth across strategic markets, including Bahrain and Kuwait.
The appointment returns Sabah to SAP, where he previously held several senior leadership positions. According to the announcement, he will lead SAP’s growth market strategy across emerging economies in the region while supporting the company’s regional growth priorities.
Saqib Sabah returns to SAP leadership
Sabah joins SAP from Oracle, where he most recently served as Senior Regional Director. Earlier in his career, he held multiple leadership positions at SAP, including Managing Director and Chief Operating Officer.
Before those roles, he served as Director for Malaysia, Singapore and Pakistan at Velabs. He also spent more than 17 years at Teradata, where he concluded his tenure as Managing Director, building experience across business growth, operations and market expansion.
His career spans enterprise technology, regional leadership, business development and commercial operations across multiple international markets.
Role focuses on regional growth strategy
In his new position, Sabah will oversee SAP’s Growth Market Units strategy across the Middle East and Africa. The announcement states that he will focus on commercial expansion, customer innovation and growth in strategic markets, with particular attention to emerging economies including Bahrain and Kuwait.
The appointment also strengthens SAP’s leadership team in the region as the company continues its focus on expanding its enterprise technology business across MEA.
Leadership experience across enterprise technology
According to the announcement, Sabah brings extensive experience in enterprise technology, regional operations and market development. His previous leadership roles at SAP, Oracle, Velabs and Teradata provide experience across sales leadership, operational management and regional business expansion.
The source does not include an effective appointment date, executive quotes or additional details about reporting structures, organisational changes or wider leadership initiatives connected with the appointment.
