Mais Imran has taken on the role of Global Partners & Channels Director, MEA at ServiceNow. The appointment reflects the company’s focus on expanding its partner ecosystem in the Middle East and Africa.
The move also highlights the growing importance of partner-led digital transformation. Companies in the region now rely more on integrated platforms to drive efficiency and customer experience.
Driving Partner Strategy and Market Expansion
In her new role, Imran leads partner strategy and growth across the MEA region. She works closely with partners to help organisations unlock value through ServiceNow’s solutions.
She focuses on building strong alliances that support business growth. At the same time, she enables partners to deliver better outcomes for customers.
Her role also includes aligning partner capabilities with market needs. This approach ensures faster adoption of digital workflows and enterprise solutions.
A Proven Track Record in Scaling Growth Markets
Imran brings over a decade of experience in sales, partnerships, and digital transformation. She has built and scaled high-performing teams across global markets.
Before joining ServiceNow, she spent over six years at Sprinklr. There, she led sales development across APJIMEA and drove strong business growth.
She played a key role in expanding regional teams and improving go-to-market strategies. Her leadership helped the company achieve seven consecutive quarters of overperformance, generating more than $17 million in revenue.
Earlier in her career, she worked with Oracle. She focused on customer experience solutions and guided organisations through digital transformation journeys.
Strengthening ServiceNow’s MEA Partner Ecosystem
At ServiceNow, Imran will strengthen the partner ecosystem across MEA. She will focus on building scalable channel strategies and improving partner engagement.
She will also support organisations in adopting digital workflows. This effort will help businesses improve efficiency and deliver better customer experiences.
Her leadership is expected to drive deeper collaboration between ServiceNow and its partners. This collaboration will play a key role in expanding the company’s regional footprint.
Focus on Digital Transformation and Customer Experience
Imran has built her career around digital transformation and customer experience. She believes in helping brands connect with customers in more meaningful ways.
She also focuses on collaboration, continuous learning, and team development. Her leadership style supports both business growth and people development.
Through her work, she continues to promote the value of technology-driven transformation in modern enterprises.
Strategic Significance of the Appointment
The MEA region is seeing rapid growth in digital adoption. Businesses now invest more in cloud platforms, automation, and customer experience tools.
In this context, Imran’s appointment strengthens ServiceNow’s regional strategy. Her focus on partnerships will help accelerate growth and innovation.
Her leadership will also support the company’s long-term vision of delivering connected, digital-first enterprise solutions.
