In a move aligned with the UAE’s broader push to strengthen its entrepreneurial ecosystem, Metric has announced a new initiative aimed at supporting small and medium-sized enterprises (SMEs) across the UAE and the wider GCC. The company will make its AI-powered financial platform fully accessible at no cost, while also introducing direct advisory support for founders navigating a complex business environment.
The announcement comes at a time when startups and SMEs across the region are balancing growth ambitions with operational challenges, particularly around financial visibility and strategic decision-making.
Free access to AI-driven financial insights
As part of the initiative, Metric is offering its platform free of charge to business owners, enabling access to real-time financial insights and performance tracking tools. At the centre of this offering is “Max,” the company’s proprietary Chief Financial AI, designed to simplify complex financial data and help founders make informed decisions.
The platform also includes a Business Health Score, which provides a snapshot of a company’s financial position, allowing entrepreneurs to identify risks, optimise performance, and plan ahead with greater clarity.
This move reflects a growing trend within the UAE’s startup ecosystem, where technology-driven tools are increasingly being positioned as enablers of smarter, data-backed business decisions.
Founder advisory sessions to address real-world challenges
In addition to the platform rollout, Metric has introduced a founder support programme that will provide one-on-one advisory sessions for entrepreneurs. These sessions will be led by senior leadership, including CEO Meenah Tariq and Co-Founder Omar Parvez Khan, along with other members of the leadership team.
The advisory initiative will focus on key areas such as business strategy, financial planning, and fundraising, offering founders practical guidance tailored to current market realities. This hands-on approach signals a shift from purely product-led support to more integrated, human-centric engagement with the startup community.
Strengthening UAE’s entrepreneurial ecosystem
Metric’s decision to make its platform free underscores its long-term commitment to the UAE, where it has been operating for the past two years. The company positions this initiative as a way of giving back to a market that has played a central role in its growth.
With experience spanning more than a decade across emerging markets, Metric has supported over 100,000 businesses in 190 countries. Its expansion of services in the UAE reflects both the scale of opportunity in the region and the increasing demand for tools that enhance financial transparency and resilience.
Collaboration opportunities with public and private sectors
Beyond direct support to founders, Metric has indicated its openness to partnering with government, semi-government, and private sector entities. The aim is to build broader initiatives that can strengthen business continuity frameworks and improve resilience across the UAE’s SME landscape.
Such collaborations are increasingly critical as the country continues to position itself as a global hub for innovation, entrepreneurship, and digital transformation.
A timely intervention for UAE businesses
At its core, the initiative reflects a simple but timely objective: helping entrepreneurs make better decisions in uncertain conditions. By combining AI-driven insights with direct advisory support, Metric is positioning itself not just as a technology provider, but as a strategic partner for business growth in the UAE.
