The UAE is building a global ecosystem for content creators, Saeed Al Gergawi, Vice President of the Dubai Chamber of Digital Economy, said on January 12, 2026. He made the remarks in Dubai during the 1 Billion Followers Summit. The focus is on scaling digital businesses and attracting global talent.
What changed in the UAE’s support for content creators
The UAE has expanded institutional support for the creator economy. Dubai Chambers now plays a direct role through the Dubai Chamber of Digital Economy. According to Al Gergawi, this structure helps creators build companies, not just audiences.
During his summit session, he outlined how the UAE positions Dubai as a launchpad for digital ventures. He stressed the role of public-private collaboration. As a result, creators can access licensing, networks, and market support from a single base.
Impact on content creators and digital businesses
The UAE continues to attract creators who rely on specialised teams to manage production, strategy, and distribution. Access to global talent improves content quality while also supporting faster scaling of content-led businesses across platforms and markets.
At the same time, entrepreneurs gain from the UAE’s geographic reach. The country connects Asian, European, and African markets. This access allows creators to operate across borders with ease.
How the UAE digital ecosystem works
Al Gergawi pointed to infrastructure, regulatory clarity, and investor access. Together, these elements support innovation and business formation. Stability also plays a role in long-term planning.
Speaking to Aletihad on the sidelines of the summit, he said the 1 Billion Followers Summit reflects the UAE’s broader digital vision. He noted that many creators now use AI tools to produce content, identify niches, and expand audiences. These tools, he said, work best within a supportive ecosystem.
The UAE continues to promote itself as a base for creator-led businesses with global ambitions.
