talabat has appointed Selin Süzer as its Chief Marketing Officer as the MENA-based everyday app continues to develop its marketing and brand strategy.
Süzer joins talabat from within the Delivery Hero group. She most recently served as Chief Marketing Officer for foodpanda, foodora and Yemeksepeti.
In her new role, Süzer will lead talabat’s marketing organisation. She will also help shape the company’s marketing and brand agenda across its markets.
Süzer brings international marketing experience
Süzer has nearly 20 years of marketing experience across several markets and roles. Her career spans Türkiye, the United States, Europe and Asia.
Her experience includes brand building, team leadership and marketing across different markets and cultures. The appointment also keeps her within the wider Delivery Hero group, of which talabat is a subsidiary.
Commenting on the appointment, talabat CEO Toon Gyssels said Süzer brings the international experience and leadership perspective the company is seeking for its next phase.
“Selin brings exactly the kind of international experience, curiosity and leadership perspective we’re looking for as we continue to build the next chapter of talabat,” Gyssels said.
New CMO to lead talabat’s brand agenda
Süzer said the opportunity to work with talabat’s team and brand attracted her to the role.
She added that talabat’s role in consumers’ everyday lives across the region was another factor behind her decision to join the company.
“I’m looking forward to learning from the people around me and bringing my experience to help shape what comes next for talabat,” Süzer said.
Based in Dubai, Süzer will now oversee marketing at a company operating across multiple MENA markets.
talabat expands its regional footprint
Founded in Kuwait in 2004, talabat operates across the UAE, Oman, Qatar, Bahrain, Jordan, Iraq and Egypt.
The company offers food, groceries and other everyday essentials through its platform. It reported more than seven million monthly active customers as of December 2025.
talabat is headquartered in Dubai and completed its initial public offering on the Dubai Financial Market in December 2024.
As a Delivery Hero subsidiary, the company combines its regional operations with the wider group’s international expertise.
Süzer’s appointment therefore places an international marketing executive at the centre of talabat’s brand strategy as the company continues to operate across diverse MENA markets.
About Selin Süzer
Süzer’s career has covered marketing leadership roles across Türkiye, the US, Europe and Asia.
Before joining talabat, she served as CMO of Yemeksepeti, foodpanda and foodora within the Delivery Hero group.
She has also highlighted curiosity and continuous learning as important parts of her professional approach. Outside work, she has an interest in travel, discovering new places and food.
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