Sony Pictures Networks India is preparing to cut more than 100 jobs, adjust its leadership structure, and reorganise teams as profitability declines and viewing patterns change, according to an Economic Times report published on January 10, 2026. The move affects operations in India and reflects pressure on traditional broadcast and digital media models.
What changed in Sony Pictures India’s strategy
Sony Pictures, through Culver Max Entertainment Private Limited, has started a cost-control exercise that includes workforce reduction and internal restructuring. The cuts focus largely on SonyLIV’s post-production teams. This work will be outsourced to reduce expenses.
Other functions will also see staff reductions. These include marketing, advertising sales, and Broadcast Operations & Network Engineering, which manages backend systems. Sony Pictures is expected to announce a revised organisational structure by the end of January.
Financial context behind the decision
Sony Pictures India reported a sharp drop in profitability in FY25. Net profit fell to Rs 456 crore from Rs 843 crore a year earlier. Revenue declined by 4.4 per cent during the same period.
The company has been adjusting its business model as television audiences continue to shrink. At the same time, digital platforms have not generated enough revenue to offset losses from linear TV. Sony Pictures has been reviewing costs as these trends persist.
Impact on employees and industry
The job cuts will affect more than 100 employees, with the highest impact on post-production staff linked to SonyLIV. Other teams will see smaller reductions as roles are consolidated.
This company is not alone in the approach. Peers such as JioStar and Zee Entertainment have reduced headcount in recent years. These actions reflect ongoing pressure across the Indian media sector as advertising growth slows and content costs remain high.
Leadership restructuring underway
The restructuring marks the first major business reset since Gaurav Banerjee took charge as SPNI CEO in August 2024. Sony Pictures is expected to assign additional responsibilities to existing leaders instead of creating new senior roles.
Several senior executives have exited over the past two years. These include former SET head Neeraj Vyas, TV ad sales head Sandeep Mehrotra, and former SonyLIV head Danish Khan.
Sony Pictures Entertainment, part of Japan’s Sony Group Corp, earns around 10 per cent of its global revenue and profit from India. The company remains one of the last major US media groups operating in the country, alongside Warner Bros Discovery.
