Qatar Chamber Chairman Sheikh Khalifa bin Jassim bin Mohammed Al Thani has highlighted artificial intelligence (AI) as a key driver of service quality and institutional performance.
He made the remarks at the opening of the 13th Gulf Quality Conference in Doha on 13 November. The event focused on the theme, “AI and Customer Service Quality”.
Sheikh Khalifa said quality has become part of corporate culture. He described it as essential for business excellence, sustainability and competitiveness.
He also highlighted AI’s role in improving service quality, data analysis and operational efficiency.
AI adoption can strengthen SME competitiveness
Sheikh Khalifa said international quality standards and AI applications could help private sector companies improve productivity and services.
He placed particular emphasis on small and medium-sized enterprises (SMEs). These businesses can use technology and quality standards to strengthen their market position.
He also reaffirmed Qatar Chamber’s commitment to technological advancement and better institutional practices.
Furthermore, he called for practical recommendations from the conference. These should help institutions across the Gulf Cooperation Council (GCC) promote innovation and institutional excellence.
Gulf institutions explore AI-led service improvements
The conference brought together government officials, experts and representatives from public and private institutions.
Minister of State and President of Qatar National Library, HE Dr Hamad bin Abdulaziz Al Kuwari, attended the opening session.
Mohammed Al Hamad, Director of Communications at the Gulf Standardization Organization (GSO), also discussed AI and digital transformation.
He highlighted their role in improving services, communication and customer feedback analysis. In addition, he said data-driven decisions could support better institutional performance.
Al Hamad outlined the GSO’s work with national standardisation committees. This includes developing standards and technical regulations, sharing expertise and promoting quality practices across the GCC.
Gulf Quality Centre launches three AI-enabled services
Mohammed Saleh Al Kuwari, Chairman of the Gulf Quality Centre for Consultancy and Training and President of the conference, said the theme reflects the growing role of modern technology in quality management.
He also highlighted ISO 10004:2018, which provides guidance on monitoring and measuring customer satisfaction.
Coinciding with World Quality Day, Al Kuwari announced three new services from the centre.
These include:
- Mi’yar: A platform that uses generative AI to analyse customer feedback.
- Ma Qalla Wa Dalla: A series of short training films produced using AI.
- Creative Ideas Bank: A platform managed by an AI agent to support the collection and management of ideas.
The launches reflect how organisations can apply AI beyond automation. They can also use it to understand customer feedback, support training and encourage innovation.
The conference was organised by the Gulf Quality Centre for Consultancy and Training. It aims to help Gulf institutions exchange experience and explore ways to use AI to improve customer services and operational efficiency.
