Ali Ammar Yousuf has started a new position as General Manager, KSA and Bahrain at LIPTON Teas and Infusions, marking a new leadership appointment, according to a LinkedIn announcement. His profile lists the role as beginning in September 2026, with Saudi Arabia as the location.
Yousuf brings experience across general management, commercial leadership, sales, market planning and distributor operations. His professional background covers the UAE, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar and Pakistan.
General Management and Commercial Experience
Before taking his new role, Yousuf served as General Manager, UAE at LIPTON Teas and Infusions from August 2025. He led the UAE business and organisation, with responsibilities including transformation, go to market design and partnerships.
Previously, he served as Country Head, UAE & Oman and Operational Excellence Director, Arabia from May to August 2025. He led sales operations across the UAE and Oman, covering distributor management, direct account management, forecasting and P&L.
Earlier, Yousuf worked as Commercial Strategy & Operational Excellence Leader, Arabia at LIPTON Teas and Infusions from November 2024 to April 2025.
Ali Ammar Yousuf GCC Commercial leadership
Yousuf spent more than a decade with Procter & Gamble, holding several leadership positions. These included Director, Corporate Strategy, Planning & Trade Fund Management Leader and Director, Distributor & Channel Operations.
His experience covered wholesale, pharmaceutical, minimarket and general trade channels across the UAE, Kuwait and Oman. He also worked on sales, market share and go to market strategies.
Earlier in his career, Yousuf managed national wholesale and sub distributor operations in Pakistan, covering more than 3,000 wholesalers and over 450 sub distributor towns.
Leadership focus across sales and operations
Yousuf’s profile highlights experience in multifunctional team leadership, commercial planning, account leadership and market P&L. It also lists expertise in GCC retail, go to market design, distributor operations, trade channels and digitised selling.
At Transmed, he served as Senior Sales Manager and Team Leader for Supers and Co Ops. His responsibilities included leading head office and field resources across selling, account management, store operations, category management and trade marketing.
Ali Ammar Yousuf academic background
Yousuf holds a Bachelor of Business Administration in Sales, Distribution and Marketing Operations from the Institute of Business Administration, completed between 2009 and 2013. He also studied Pre Engineering at Adamjee Government Science College.
His new role brings his commercial and general management experience to LIPTON Teas and Infusions’ business across Saudi Arabia and Bahrain.
