Lalan Middle East has announced the appointment of Damith De Alwis as Director, following his 14 year journey with the Lalan Group. Based in Muscat, Oman, he brings more than 19 years of managerial experience across marketing, sales, supply chain management and project management. The appointment expands his leadership role within Lalan Middle East, where he has held senior FOmanpositions since 2019.
Damith De Alwis builds on Lalan experience
De Alwis joined Lalan Middle East as General Manager in October 2019. He became Regional Head for the Middle East, MENA and Africa in October 2022 before taking on the Director role in September 2026.
Before joining Lalan Middle East, he served as General Manager of Sales and Marketing at Lalan Rubbers and Lanka Serenities. His experience included sales and marketing for international and local glove markets and developing brands under Lanka Serenities.
Earlier, De Alwis worked as Marketing Manager at Watawala Marketing. He developed and managed the Zesta tea brand across Sri Lanka, Australia, New Zealand and India. He also contributed to strategic planning and budgeting as an executive committee member.
Lalan Middle East grows its regional team
In his appointment message, De Alwis said Lalan Middle East began with him on the ground, supported by colleagues in Colombo. He said the team has since grown to 35 people across Oman, Turkey and Tunisia.
He also said the team would build on the Lalan legacy by exploring bigger opportunities and entering new markets, while highlighting his connection to both Sri Lanka and Oman.
Leadership experience across business functions
De Alwis has worked across B2B and B2C sales, FMCG brands, OEM products, supply chain management and project management. His profile lists business strategy, strategic planning and team management among his top skills.
He also previously worked as Client Manager at RR Donnelley, where he managed a team of more than 150 people in Colombo and coordinated with offshore offices in India, Hong Kong and Indonesia.
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