Emre Ultav has taken on a new role as Head of Telco, Energy & Utilities (META) at SAS. The move expands his responsibilities across key markets, including the UAE, Saudi Arabia, Türkiye, and South Africa.
He steps into this position after five years at SAS Türkiye. During this time, he led Financial Services and Commercial sectors and worked closely with enterprise clients on strategic projects.
Broader Role Across Key Growth Markets
In his new role, Ultav will lead business growth across telecom, energy, and utilities. These sectors are seeing rapid digital change across the META region.
Moreover, his expanded scope reflects SAS’s focus on industry-led growth. He will work across multiple markets and drive stronger regional alignment.
Strong Experience in Enterprise Technology
Ultav brings more than two decades of experience in analytics and enterprise technology. Over the years, he has built strong client relationships and led large-scale projects.
Previously, he held leadership roles at:
- SAP
- Oracle
At these firms, he focused on customer experience, CRM, and enterprise solutions. As a result, he developed deep expertise in complex sales and digital transformation.
Focus on Data-Driven Industry Transformation
The telecom, energy, and utilities sectors are evolving quickly. Therefore, companies are investing more in analytics and AI.
In this context, Ultav’s role becomes critical. He will help clients improve efficiency, manage risk, and enhance customer experience. At the same time, SAS aims to strengthen its position as a data and analytics leader in the region.
A Strategic Leadership Move
Ultav’s appointment highlights SAS’s long-term regional strategy. It also shows a clear focus on sector-specific leadership. Additionally, his experience across markets and industries gives him an edge. He understands both local dynamics and global trends.
As a result, SAS is well-positioned to scale its presence across META.
