Legends Accounting Services has appointed Chartered Accountant Manoj Jaiswal as Manager – CFO Services, strengthening its advisory capabilities for SMEs and startups across the UAE.
Based in Dubai, Jaiswal will lead strategic CFO advisory mandates, focusing on financial transformation, governance, and scalable growth solutions for emerging businesses.
Strengthening CFO Advisory for UAE SMEs
The UAE’s SME sector continues to expand rapidly. As regulatory frameworks evolve and investor scrutiny increases, companies require sharper financial oversight.
In his new role, Jaiswal will help businesses achieve financial clarity, improve reporting standards, and align strategy with measurable performance data. He will also support startups in building strong financial foundations from an early stage.
Furthermore, his mandate includes modernising finance functions through automation, ERP implementation, and structured FP&A systems.
Over 15 Years of Finance Leadership
Jaiswal brings more than 15 years of experience across corporate finance, treasury management, audit, and governance.
Prior to joining Legends Accounting Services, he served as Finance Manager at Group SNS in Dubai. There, he managed multi-entity financial structures and strengthened cash management and reporting frameworks.
Earlier, he led finance functions at S H Kelkar & Company Limited, a listed manufacturing organisation in India. His career also includes leadership roles at IL&FS Transportation Limited, Eureka Forbes Ltd, and Batliboi Limited, where he handled statutory audits and internal control systems.
A member of The Institute of Chartered Accountants of India, Jaiswal has built deep expertise in UAE VAT compliance, cross-border reporting, forex hedging, and investor risk management.
Driving Finance Transformation and Strategic Growth
At Legends Accounting Services, Jaiswal will focus on turning compliance into a competitive advantage. He aims to help organisations move beyond basic accounting and adopt strategic financial planning models.
His approach combines governance discipline with data-driven decision-making. As a result, clients can improve profitability, manage liquidity more effectively, and prepare confidently for Big Four-level audits.
Industry observers note that demand for outsourced CFO services in Dubai is rising, especially among startups seeking cost-efficient strategic guidance without building large in-house teams.
Supporting the Next Phase of Business Expansion
Jaiswal expressed enthusiasm about joining Legends Accounting Services at a time when UAE businesses are scaling rapidly. He looks forward to working with entrepreneurs and leadership teams to deliver long-term financial resilience.
With Dubai positioned as a regional startup hub, this appointment reinforces the firm’s commitment to offering structured, high-impact CFO advisory services.
