According to Adobe’s latest report, 33% of Indians now use agentic AI, while another 44% plan to adopt it within a year. This places India well ahead of the APAC average, where only 28% currently use such systems.
The study, titled From Assistants to Agents: The AI Evolution in India, surveyed more than 2,000 Indian consumers. It found that these advanced AI systems — capable of interpreting human intent, making decisions, and acting autonomously — are becoming everyday tools for millions.
AI now reshaping how India shops and travels
In India, people are using AI assistants not just for tasks like summarising text but also to replace traditional search and guide shopping choices. The study reveals that 73% of Indians already rely on AI to support shopping decisions, compared with 61% across APAC.
Additionally, 66% use AI for product comparisons, and 61% are comfortable letting it complete approved purchases. AI use is also rising sharply in travel and finance. A remarkable 92% of users now turn to AI for trip planning and bookings, while 49% rely on it for financial tasks such as learning complex concepts and tracking market trends.
Millennials lead India’s AI adoption
Adobe’s report highlights that Millennials are leading this digital shift, with 36% already using agentic AI — higher than both Gen Z and Gen X, each at 28%. Overall, 83% of Indians use AI assistants for personal tasks, and 72% use them at work. Among professionals, Millennials lead again at 82%, followed by Gen Z at 71%, Gen X at 68%, and Baby Boomers at 45%.
“Indispensable digital companions” in daily life
Prativa Mohapatra, Vice President and Managing Director of Adobe India, said that AI assistants have evolved beyond basic tools. “They’re becoming indispensable digital companions,” she noted. “India is moving fast from assistants that summarise and draft to AI agents that compare choices, surface the best deals, and complete approved bookings.”
As India’s appetite for agentic AI continues to grow, the report concludes that consumers are no longer content with AI that merely assists — they now expect intelligent partners that act, decide, and personalise experiences seamlessly.
