Nike job cuts are expanding as the sportswear company relocates technology operations to Portland and closes offices in Atlanta, China, and Poland in May 2026. The restructuring forms part of Nike’s plan to simplify operations, reduce organisational layers, and align technology teams with business priorities.
Nike job cuts reach 1,400 globally amid restructuring
The restructuring now affects around 1,400 positions across several business divisions. Earlier workforce reductions included layoffs at distribution facilities in Memphis, Tennessee, along with additional cuts at Converse, the footwear brand owned by the company.
The latest restructuring also includes the closure of technology offices in Atlanta, China, and Poland. Nike said selected technology functions will move to Portland, where the company operates its global headquarters.
Technology operations shift back to Portland
Nike job cuts are linked to efforts to centralise technology teams and improve operational efficiency. According to reporting by The Oregonian, Nike is reshaping technology operations to create leaner structures and improve coordination with broader company goals.
Chief Operating Officer Venkatesh Alagirisamy told employees the company is restructuring its technology organisation to accelerate priorities and sharpen alignment with the business. Nike has not disclosed how many employees will be affected at each location.
Earlier digital expansion plans face operational reset
Nike job cuts also reflect changes in the company’s earlier digital expansion strategy. In 2022, Nike selected Atlanta for a large technology initiative focused on logistics, cybersecurity, artificial intelligence, and supply chain operations.
The project formed part of the company’s direct-to-consumer strategy under former chief executive John Donahoe. Nike increased focus on online sales while reducing dependence on wholesale retail partners. The latest restructuring suggests the company is reassessing parts of that operating model as growth slows across retail markets.
Nike job cuts continue as consumer brands reduce costs globally
Global retail and apparel companies continue reviewing operational costs and digital investments as market conditions shift. Many brands expanded technology and e-commerce functions during the pandemic-era move toward online shopping.
Companies are now consolidating operations into central hubs to reduce overlapping functions and improve efficiency. Portland remains central to Nike’s long-term operations strategy despite earlier investments in regional technology centres.
Nike has not announced a timeline for completing the office closures or relocating remaining technology operations.
