A new OECD–Cisco study released on 5 December showed global AI adoption rising across emerging economies. The report used responses from 14,600 people in 14 countries and found younger adults driving usage while older groups reported lower confidence in AI tools.
What changed in global AI adoption
The study said India, Brazil, Mexico and South Africa recorded the highest levels of active generative AI use. More than half of users under 35 across surveyed nations worked with AI tools regularly. OECD and Cisco published the research to examine digital habits linked to AI.
India reported 66.4% active AI users, the highest share in the study. The report said 89% of Indian respondents found AI useful. Trust levels were also high, with 84% saying they were comfortable using the technology.
Impact on digital patterns and well-being
Global AI adoption correlated with increased daily screen time. Respondents in emerging economies spent more than five hours a day on recreational screen use, according to the report. OECD and Cisco linked this pattern to emotional highs, lows and reduced life satisfaction for some users.
Older adults reported limited usage. More than half of those over 55 said they were unsure about trusting AI systems. Many respondents in this age group said they were unfamiliar with the tools.
Supporting data and statements
Training levels in India were among the highest. The study said 77.9% had completed some form of AI training, and 56.8% planned more training next year. Cisco executive Guy Diedrich said responsible design and transparent systems are important as AI spreads across workplaces, according to the report.
Cisco’s data also showed that 26,000 company employees have completed AI training. The OECD–Cisco Digital Well-being Hub, created in 2024, continues to examine how technology influences health and behaviour.
What happens next
The report said governments and businesses will need to expand digital literacy and close skills gaps as global AI adoption accelerates. The findings stressed the need to manage both the benefits and risks tied to rising digital engagement.
