A survey by WTW published in mid May identified artificial intelligence, talent retention, workforce reskilling, pay transparency and employee wellbeing as the leading priorities for HR leaders across the GCC. The findings reflect how companies are adapting workforce strategies amid digital transformation and labor market changes.
AI Adoption Expands Across HR Functions
AI and generative AI appeared in more than half of all survey responses. HR leaders said companies are using AI for recruitment, workforce planning and performance management. They are also using it to improve HR operations and decision-making.
At the same time, organizations are focusing on AI governance. HR teams are developing systems to manage accountability, ethics and human oversight. Companies in the GCC are also balancing AI adoption with Emiratization and Saudization requirements.
Mohamad El Armali, Senior Director at WTW, said HR leaders are now focused on responsible AI integration instead of basic adoption.
Talent Stability and Workforce Skills Gain Focus
Around one in four respondents said talent stability is a major concern in 2026. HR leaders reported higher investment in employee experience, career growth and manager development. These efforts aim to reduce employee turnover in key roles.
Companies are also increasing spending on reskilling and internal mobility programs. Many organizations are moving toward skills-based workforce models. As a result, employees can shift into new roles as business needs change.
WTW said leadership development remains a priority. Companies want managers to improve coaching, hybrid team management and change leadership skills.
Pay Transparency and Wellbeing Programs Expand
Pay transparency was another key theme in the survey. HR leaders said companies are reviewing salary frameworks, pay audits and rewards structures. They also want to improve fairness and meet changing regulatory requirements.
The report also highlighted mental health, financial wellness and employee belonging. Organizations are redesigning employee experience programs across onboarding, career development and hybrid work models.
WTW added that many HR teams are upgrading HR technology systems and workforce analytics tools. These investments support long-term workforce planning and data-driven decisions.
