MassiveMusic MENA has appointed Tara El Chami as Senior Account Manager. The move strengthens its Dubai team and reflects rising demand for sonic branding in the region.
Today, brands are not only competing visually. They are also competing through sound. As a result, companies are investing more in audio-led identity systems.
Experienced Leader Joins with Strong Brand Portfolio
El Chami brings over seven years of experience. She has worked across media, entertainment, FMCG, and telecom sectors. Moreover, she has led integrated campaigns for major brands. Her past work includes collaborations with Nestlé, Red Bull, Billboard Arabia, Asharq Network, and Careem.
At MassiveMusic, she will manage regional clients. In addition, she will help brands build strong sonic identities across platforms.
Why Sonic Branding Is Becoming Essential
Sonic branding is gaining importance. This is because sound improves memory and emotional connection. Therefore, brands are using music to stand out. According to Pierre Carnet, El Chami’s expertise will support the company’s growth. He also noted that demand is increasing across the UAE and Saudi Arabia.
El Chami believes sound plays a key role in branding. She explained that audio helps build recognition and loyalty. In other words, sound stays with consumers longer than visuals alone.
MENA Region Offers Strong Creative Opportunity
The Middle East has a rich sound culture. At the same time, it has a growing pool of creative talent. Because of this, brands can build unique audio identities. Although sonic branding is still developing, adoption is rising fast. More companies now want deeper engagement with consumers. Hence, sound is becoming a core branding tool.
MassiveMusic Strengthens Regional Presence
Since 2022, MassiveMusic MENA has expanded rapidly. It has worked with global and regional brands such as TikTok, Careem, Nakheel, AROYA Cruises, and Banque Saudi Fransi. The company is backed by Songtradr. It combines creativity, data, and technology. As a result, it delivers measurable business outcomes through sound.
