Trading and investing platform eToro has appointed Nagham Hassan as Market Analyst for the Middle East and North Africa (MENA), signalling its push to strengthen investor education and market intelligence across the region.
Strategic role to expand regional market intelligence
Based in the UAE, Hassan will deliver insights across global and regional financial markets. These include equities, commodities, and cryptocurrencies. Moreover, she will focus on simplifying complex market trends for everyday investors. This aligns with eToro’s broader goal of making investing more accessible.
At a time when retail participation is rising in MENA, her role is expected to support informed decision-making.
Strong crypto expertise and macroeconomic foundation
Hassan brings six years of experience in the crypto sector. During this time, she has built expertise in fundamental analysis and macroeconomics.
In addition, she has consistently tracked digital asset trends and market cycles. This positions her well to interpret volatility and emerging opportunities.
Her analytical approach combines technical knowledge with real-world market context.
Content creator and recognised market voice
Beyond analysis, Hassan has built a strong presence in financial education. Since 2021, she has run her YouTube channel Bintcoin, where she explains crypto concepts in simple terms.
Furthermore, she is a regular commentator in leading financial media across digital and broadcast platforms.
This blend of content creation and market expertise strengthens her credibility among retail investors.
Leadership perspective: strengthening investor engagement
Commenting on the appointment, George Naddaf said the company is expanding at a time of growing interest in financial markets and digital assets.
He noted that Hassan’s combination of crypto expertise and educational content will enhance eToro’s market insights. Additionally, her media presence is expected to deepen investor engagement across the region.
‘UAE as a dynamic hub for finance and digital assets’
Hassan described the UAE as a fast-growing centre for financial innovation. She added that timely and accessible insights are critical for investors at all experience levels.
Therefore, she aims to contribute to a platform that blends education, community, and technology. Her appointment reflects eToro’s continued focus on empowering users through shared knowledge.
Company overview
Founded in 2007, eToro operates as a social trading platform with over 40 million registered users across 75 countries. It allows users to trade directly, invest in portfolios, or copy other investors. The platform combines traditional assets with newer instruments such as cryptocurrencies.
As a result, it continues to position itself at the intersection of finance, technology, and community-driven investing.
