Sara Waddah has been appointed Senior Content Manager at Augustus Media, where she will be based in the company’s Bahrain office. The appointment marks her return to the media company after previously serving as a Content Creator and Writer.
In her new role, Waddah will support the development of campaigns and content designed to connect with audiences while delivering brand and business results. She brings nearly a decade of experience across digital journalism, content strategy, social media and community engagement throughout the MENA region. Her professional profile also highlights more than a decade of experience in mass communications and confirms her current role as Senior Content Manager and Head of Augustus Media Bahrain.
Sara Waddah brings regional digital media experience
Before joining Augustus Media, Waddah spent more than four years at RGP ME as Digital Editor and Social Media Manager. During that time, she oversaw social media communications for FACT, Ohlala and Hadag Magazine while developing content for clients across hospitality, luxury, motoring, beauty and travel.
In addition, she collaborated with editorial teams on copywriting and article publishing while managing online communities and supporting brand communications.
Earlier in her career, Waddah served as Senior Social Media Marketing Specialist at Perpetual Group, where she managed social media strategies for clients across government, food and beverage, beauty and retail sectors. She also held positions with insydo and Restrata, focusing on social media, editorial support, content creation and marketing.
Returning to Augustus Media
Waddah previously worked at Augustus Media as a Content Creator and Writer. Her responsibilities included editorial planning, creating monthly content calendars, publishing articles, community management and content development for social platforms.
Her return combines previous experience with the organisation and regional expertise in digital storytelling, content strategy and audience engagement.
About Augustus Media
Augustus Media is an award-winning modern media company with operations across the UAE, Saudi Arabia, Bahrain, Oman, Qatar, Pakistan and Egypt. Its portfolio includes Lovin’, Smashi and ODEUM.
With Sara Waddah joining as Senior Content Manager, the company adds an experienced digital media professional to its Bahrain team. Her background across editorial, social media and content strategy supports the company’s continued focus on audience engagement and digital content development.
