DAMAC Properties launched the DAMAC employee rewards platform, DAMAC Elevate, on December 5, 2025, in Dubai. The company announced the system to digitise recognition across all departments and improve employee engagement as part of its workforce strategy.
What changed in the DAMAC employee rewards platform
DAMAC introduced a fully digital system to manage recognition in real time. The platform allows peer recognition and department-level endorsements on one interface.
The system replaces earlier manual and fragmented reward processes. It now centralises appreciation, tracking, and redemptions under one platform.
Impact on Employees and Leadership
Employees now earn and redeem points from a global rewards catalogue. This process happens through a single dashboard.
At the same time, department heads access performance and culture insights. The DAMAC employee rewards platform delivers engagement data through AI-driven reporting tools.
How the employee rewards platform works
The platform runs on a digitised workflow. It supports custom reward selection and instant recognition.
Leadership attended the launch in Dubai. Hussain Sajwani and Ali Hussain Sajwani marked the rollout on behalf of DAMAC Properties.Hussain Sajwani said every contribution now receives visible recognition . He linked the system to company culture and talent recognition.
Report name and official statements
The launch formed part of DAMAC’s internal talent development programme. M.P. John, Chief Human Capital Officer, said the DAMAC employee rewards platform supports attraction and retention across global teams.
He described the system as a shared achievement framework aligned with long-term workforce planning.
The platform also standardises reward distribution across business units. It allows teams to track recognition activity in real time. Managers can monitor engagement trends through live dashboards. The system aims to create uniform recognition practices across all operational and corporate departments.The rollout covers corporate offices, project teams, and operational divisions, ensuring consistent access to recognition tools across all employee levels.
