Global sportswear giant adidas has appointed Sartaj Kadian as Director – Digital Marketing, marking a significant leadership move within its regional marketing function.
This reflects adidas’ continued focus on strengthening its digital-first growth strategy across key markets. Kadian, who has been with the company for over five years, steps into the role after a successful tenure leading performance marketing across MENA and CIS regions.
A Strategic Internal Promotion
Kadian has been with adidas for over five years. During this time, he has played an important role in shaping the company’s digital strategy. Previously, he served as Senior Manager – Performance Marketing. In that role, he led cross-channel campaigns and improved brand visibility.
Moreover, he managed large marketing budgets and delivered consistent growth. He also focused on data-driven strategies to improve return on investment. As a result, his work strengthened both brand presence and sales performance.
Strong Focus on Data and Innovation
Kadian brings more than a decade of experience in digital marketing and analytics. He has worked across MENA, CIS, and global markets. In addition, his past roles at firms like McKinsey and Landmark Group have shaped his strategic thinking.
At adidas, he has supported the adoption of AI-driven marketing and advanced analytics. Furthermore, he has aligned marketing efforts with business goals. This approach has helped create stronger customer engagement and better campaign outcomes.
Outlook: Strengthening Brand and Performance Synergy
As Director – Digital Marketing, Kadian will focus on building deeper consumer connections while delivering business impact through scalable digital ecosystems. His leadership is likely to reinforce adidas’ positioning in an increasingly competitive and performance-driven marketing landscape.
