ANAROCK Group has announced a leadership overhaul to strengthen its footprint across the Middle East and Europe, as the region enters a more complex and opportunity-driven real estate cycle.
- ANAROCK doubles down on institutional advisory in Dubai
- Expansion plans aligned with geopolitical shifts and investor demand
- Aayush Puri to scale residential and proptech-led growth
- Aggressive talent hiring underway across key verticals
- Chairman Anuj Puri underscores long-term regional bet
- Dubai real estate enters next growth phase
- About ANAROCK Group
The company has appointed Anuj Kejriwal as CEO – EMEA, while Aayush Puri will lead its residential business across the Middle East alongside additional leadership roles.
The move signals ANAROCK’s intent to scale institutional advisory, capital markets, and residential services across high-growth but volatile markets.
ANAROCK doubles down on institutional advisory in Dubai
As part of his expanded mandate, Kejriwal will deploy ANAROCK’s full-stack institutional capabilities in Dubai, covering capital markets, land services, consulting, and valuation. He will continue to oversee retail advisory while splitting time between India and EMEA.
“The Middle East market is evolving rapidly,” said Kejriwal. “We will build a full-scale institutional platform and expand across the wider Middle East and eventually Europe.”
Moreover, ANAROCK has already begun integrating senior specialists from its India business, particularly from capital markets and consulting teams with prior exposure to global markets.
This approach reflects a broader strategy: combine on-ground regional insight with cross-border expertise.
Expansion plans aligned with geopolitical shifts and investor demand
ANAROCK’s expansion comes at a time when Middle East real estate markets are transitioning from aggressive growth to a more cautious, wait-and-watch phase.
However, Kejriwal believes this shift creates opportunity. “Given the current geopolitical environment, demand for deep market intelligence and execution expertise is rising,” he said.
At the same time, the firm aims to channel strong investor interest into structured growth opportunities, using the UAE’s resilient non-oil economy as a launchpad.
Aayush Puri to scale residential and proptech-led growth
In parallel, Puri will lead ANAROCK’s residential operations across the Middle East, with a focus on scaling execution, strengthening developer relationships, and leveraging data-driven insights.
He will also continue to oversee the international expansion of ANACITY, the group’s proptech platform for community and property management across the GCC.
“We see a highly opportune moment to deploy our proptech-driven residential marketing platform,” said Puri. “Our data-led insights will help decode buyer behaviour and unlock the region’s housing potential.”
Additionally, he will retain his role as CEO of ANAROCK Channel Partner (ACP) in India, where he continues to drive digital adoption and revenue growth.
Aggressive talent hiring underway across key verticals
To support this expansion, ANAROCK has initiated hiring for senior roles across capital markets, consulting, and residential verticals in the Middle East.
Several leadership interviews are already underway, indicating a strong push to localise expertise while scaling operations.
Chairman Anuj Puri underscores long-term regional bet
Anuj Puri, Chairman of ANAROCK Group, said the leadership changes align with the company’s long-term strategy.
“These elevations strengthen our ability to build an integrated and future-ready platform in one of the world’s most dynamic real estate regions,” he noted.
He added that Dubai continues to offer compelling opportunities across residential, retail, and institutional segments, supported by strong economic fundamentals and investor confidence.
Dubai real estate enters next growth phase
Dubai’s real estate sector is entering a new phase marked by infrastructure expansion, sustained investor demand, and economic diversification.
Against this backdrop, ANAROCK is positioning itself as a strategic partner for developers and investors navigating evolving market conditions.
“As the market evolves, we remain focused on delivering expertise, insights, and execution capabilities,” said Puri.
About ANAROCK Group
ANAROCK Group is a leading independent real estate services firm with operations across India and the Middle East.
Over the past eight years, the company has expanded beyond residential real estate into retail, commercial, hospitality, logistics, data centres, and industrial segments.
It also offers services in investment banking, research, valuations, and flexible workspace solutions, supported by proprietary technology platforms. ANAROCK employs over 2,300 professionals across major markets.
