Scam reports on dubizzle declined 27% year-on-year in Q1 2026, reflecting a clear shift toward safer, verified transactions across the UAE’s digital classifieds ecosystem. The drop signals a broader behavioural change, as users increasingly prioritise credibility and platform-backed safeguards while buying and selling online.
At the same time, verification adoption accelerated. More than 660,000 users are now verified on the platform, while verification applications rose 17.3% during the quarter. This growth highlights rising user awareness and a willingness to engage only with authenticated profiles.
Suspicious activity declines sharply with proactive safety tools
Importantly, platform-level interventions also showed measurable impact. Suspicious links fell 33% in Q1 2026, while account-related issues dropped a steep 78%. These improvements indicate that prevention mechanisms are working earlier in the transaction cycle.
Moreover, most flagged activity is now resolved within 48 hours. Faster moderation has strengthened user confidence and reduced the window for fraudulent interactions. As a result, safety is no longer reactive; it is increasingly predictive and embedded.
Safety features move from backend function to core user experience
This shift is also visible in product design. dubizzle has introduced QR code screening and real-time chat guidance to intervene during live interactions. These features help users identify risks before transactions conclude, rather than after issues arise.
According to Muneeb Farrukh, Vice President of Product, trust is now central to how digital platforms operate. Users, he noted, are more intentional about where they engage, and credibility must be earned through each interaction. Consequently, safety tools are no longer invisible layers; they are integral to the user journey.
UAE users drive shift toward transparent digital transactions
Overall, the data reflects a wider transformation in the UAE’s online marketplace landscape. Users are moving toward transparent, accountable transactions supported by verification and in-platform communication.
Therefore, trust is evolving into a competitive differentiator rather than a compliance requirement. Platforms that embed safety into the user experience are likely to see higher engagement, lower fraud rates, and stronger long-term retention.
