Cruise Saudi, a wholly owned portfolio company of the Public Investment Fund, has appointed Taha Nazer as Acting Chief Executive Officer in Saudi Arabia. The announcement marks a key leadership transition as the company prepares for its next phase of growth.
The Board also acknowledged the contributions of Lars Clasen, who played a central role in establishing AROYA Cruises, expanding cruise destinations, and advancing the development of Aman at Sea.
Leadership Transition Signals Next Growth Phase
This appointment reflects Cruise Saudi’s focus on leadership continuity and disciplined execution. As the company evolves, it aims to strengthen operational efficiency while maintaining a strong customer-centric approach.
At the same time, the organisation will prioritise profitability and long-term sustainability. These efforts align closely with Saudi Arabia’s broader tourism ambitions under Vision 2030.
Taha Nazer Brings Strong Financial and Strategic Expertise
Nazer, who has served as Chief Financial Officer since 2023, brings more than 19 years of experience across oil and gas, aviation, and cruise industries. Over the years, he has built deep expertise in financial strategy, governance, and operational transformation.
Moreover, he has consistently driven growth and cost efficiency across complex organisations. In his new role, he will oversee all strategic, commercial, operational, and financial priorities.
He will also lead initiatives to expand cruise destinations across Saudi Arabia and strengthen the company’s international presence.
Board Expresses Confidence in New Leadership
Commenting on the appointment, Chairman Raid Bin Abdullah Ismail said the Board has full confidence in Nazer’s leadership.
He emphasised that Nazer’s strong commercial and financial acumen, combined with his understanding of the business, make him well-suited to guide the company forward. Furthermore, he noted that the leadership change will ensure continuity while driving performance and long-term value creation.
Strategic Focus on Expansion and Customer Experience
Nazer highlighted that the company will focus on accelerating strategic execution and delivering sustainable value. He also confirmed that the AROYA vessel is en route to Jeddah ahead of the resumption of sailings in May.
Starting May 14, AROYA Cruises will operate Red Sea itineraries across Saudi Arabia, Egypt, and Jordan. These voyages aim to combine regional exploration with authentic Arabian hospitality.
In addition, the company is preparing for AROYA’s second Mediterranean season in June. This expansion reflects its ambition to grow its global footprint and enhance customer experience.
Entry into Ultra-Luxury Cruise Market
Cruise Saudi is also advancing its partnership with Aman Group through the Aman at Sea project. This initiative marks the company’s entry into the ultra-luxury cruise segment.
The project represents a significant milestone in Cruise Saudi’s long-term strategy. The vessel is expected to be delivered in 2027, further strengthening the Kingdom’s position in global cruise tourism.
Driving Vision 2030 Through Cruise Tourism
Under Nazer’s leadership, Cruise Saudi will continue to expand its destination portfolio and strengthen its operational capabilities. The company also aims to deliver sustainable returns while contributing to Saudi Arabia’s tourism diversification goals.
As a result, Cruise Saudi is well-positioned to play a pivotal role in shaping the Kingdom’s cruise tourism sector and supporting the ambitions of Vision 2030.
