UAE-based luxury fashion label Tinaya has appointed Hunain Qureshi as its Creative Head, strengthening the brand’s creative leadership and design direction. In her new role, Qureshi will lead the overall creative vision of the company. She will oversee brand creation, product design, visual identity, and marketing campaigns.
The appointment reflects Tinaya’s focus on building a strong luxury identity and expanding its presence in the competitive fashion market.
Leading design strategy and brand storytelling
As Creative Head, Qureshi will guide the full creative process. This includes concept development, collection design, campaign direction, and visual storytelling. She will also ensure that every element of the brand reflects a consistent luxury aesthetic. Her work will focus on innovation, elegance, and distinctive design.
Through this approach, Tinaya aims to strengthen its brand identity and connect with modern luxury consumers.
Driving brand growth and market positioning
Qureshi will work closely with creative teams and collaborators to shape Tinaya’s long-term vision. She will help develop the brand’s visual language and expand its presence in the regional fashion industry.
By combining design innovation with strong brand storytelling, the company aims to build a distinctive luxury identity and strengthen its market positioning.
About Tinaya
Tinaya is a niche luxury designer brand based in the UAE. The brand focuses on design excellence, craftsmanship, and distinctive fashion concepts.
Through innovative collections and strong creative direction, Tinaya aims to build a unique luxury identity in the regional fashion market.
